Bolt announced the launch of its Mobility Alphabet Campaign at the Heart of Hope Children’s Home on 20 Novemver 2024. This initiative aims to transform daily commutes into learning opportunities while on Bolt trips, encouraging a love for reading among the nation’s young people and upholding their right to quality education. The Mobility Alphabet Campaign introduces a unique Bolt Mobility Alphabet designed to be inclusive and engaging for all learners. Printed in various South African languages, the mobility alphabet charts will be placed in the cars of top-performing Bolt drivers, allowing children to interact with language and improve their reading skills during their trips and at home.
Please see below for the full press releases with images.
Bolt Drives Literacy with Mobility Alphabet Campaign on World Children’s Day
Key Points:
- Bolt launched the Mobility Alphabet Campaign at the Heart of Hope Children’s Home in Johannesburg and donated educational materials to each child there.
- Bolt has completed over 2 million trips to and from schools in 2024.
- The Mobility Alphabets will be placed among the top-performing Bolt driver-partners nationwide.
Johannesburg, November 20, 2024 – In recognition of World Children’s Day and its 2024 theme, “For every child, every right,” Bolt, a leading ride-hailing platform, today announced the launch of its Mobility Alphabet Campaign at the Heart of Hope Children’s Home. This initiative aims to transform daily commutes into learning opportunities while on Bolt trips, encouraging a love for reading among the nation’s young people and upholding their right to quality education. The Mobility Alphabet Campaign introduces a unique Bolt Mobility Alphabet designed to be inclusive and engaging for all learners. Printed in various South African languages, the mobility alphabet charts will be placed in the cars of top-performing Bolt drivers cars, offering children a chance to interact with language and improve their reading skills during their trip and at home.
According to the 2023 National Reading Barometer, 69% of 10-year-olds will be unable to read for meaning by 2026. The report also found that many pupils leave Grade 1 without mastering the alphabet and that only 52% of adults living with children engage in reading with them. Bolt, having provided over 2 million rides to and from schools in 2024, is committed to playing an active role in combating this crisis and ensuring every child can learn and thrive.
“We believe that education is the cornerstone of a brighter future,” said Simo Kalajdzic, Senior Operations Manager at Bolt. “Through the Mobility Alphabet Campaign and donating educational materials to the 46 children at the Heart of Hope Children’s Home in Wendywood, we support their futures and demonstrate our belief that every child deserves access to the resources they need to learn, grow, and succeed. This donation symbolises our ongoing commitment to empowering the next generation of South Africans through education in the communities that we operate.”
Bolt’s Mobility Alphabet Campaign is a testament to the company’s dedication to social responsibility and belief in the transformative power of education. By leveraging its platform and resources, Bolt actively empowers young children in South Africa. Bolt will distribute over 2,000 alphabet charts to schools and other children’s organisations in Gauteng, and children, together with parents or guardians, are encouraged to post a video of them reciting the Bolt Mobility Alphabet to stand a chance to win a library update for their school.
About Bolt
Bolt is the global shared mobility platform that provides ride-hailing, scooter and e-bike sharing, food and grocery delivery, and car rental services in over 600 cities across 50 countries. Bolt’s services connect to existing modes of transport making it easier for people to move around. In doing so, we aim to reduce overall levels of car usage and ownership and help make cities for people, not cars. The company’s full range of services are:
● Ride-hailing
● Bolt Business, a corporate mobility service
| Mahlodi Molekane PR Manager, South Africa |
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